INDUSTRY:
BRAND IDENTITY
CLIENT:
MODULAR
YEAR:
2022
Modular - Brand Identity
about.
The Modular company can help digitise 3D models based on the students’ sketches and requirements to aid students who do not have technical knowledge. With our help, they can present their creations uniquely and creatively without affecting the environment. Another company goal is to minimise unusable waste, because design issues can be detected, addressed, and solved digitally without having to waste any material during a trial-and-error period.
challenge.
The main challenge was to create a brand in the area of technology and innovation. Since it is a 3D printing company, the idea for creating the logo was to maintain a minimalist theme. The logo is created from the filaments used in 3D printing. Each letter from the name brand was transformed into a different shape, which, later on, all the shapes together create the visual elements for the brand. (Patterns used for business cards, posters, etc.)
For the sustainability strategy, I made a campaign for National Geographic about using PLA filaments for 3D Printing instead of traditional filaments. The purpose of the campaign was to raise awareness about plastic found in the oceans, which makes animals suffer.
result.
The final design received positive feedback for its versatility and minimalistic style. The entire Modular design set has been used across social media and product presentations.
